Innovative Design x ilovecreatives - Designathon
A 6-hour designathon with a prompt to make branded t-shirt merch for ilovecreatives. Our team won 1st place and our designs are currently being sold on ilovecreatives as t-shirts!
Role
Brand Designer
Disciplines
Brand Design, Figma, Photoshop, Presentation
Place
1st Place!
Timeline
6 hours, Nov 2023
Team
Audrey Morga, Isabel Zheng, Annika Mussell
Background
In November 2023, my friends and I (team name: the four bros — to everyone’s shock, actually four girls) won 1st place in a designathon! Our prompt was to design an ilovecreatives T-shirt merch based on their brand and their beliefs. Because ilovecreatives is all about sharing resources and learning, we wanted to portray something that communicated this brand, but with the funky ilovecreatives spin on it.
Results
Our process during the designathon was to brainstorm, make preliminary designs, receive feedback from the judges, and then iterate. Because we were able to effectively mix in the feedback from our judges, we won 1st place with our design centered around ilovecreatives’ mission to educate designers, with our slogan being Water Your Brain!
who is ilovecreatives?
When you look to ilovecreatives - their social media, website, etc, you can see a common thread - not of a specific brand with harsh brand guidelines, but of ~ vibes ~ ! Our team scoured everything ilovecreatives and gathered that this is a brand that is authentic and true to their customers / users. They are unapologetically themselves - fun and playful and most importantly, CREATIVE!!
Early Stages
We decided to use these hand-drawn pixelated flowers because we wanted to embody the idea that we can all learners and not everything is perfect. It gives ilovecreatives an authentic, down-to-earth, but still quirky feel that we thought was essential.
